“She always had her nose buried in a book.”
Before the internet, this was the image of nerds everywhere (long, live the nerds!). But it’s also the reality of most successful business owners.
There’s a saying that “Readers are Leaders” and that is 100% true. Nearly every successful entrepreneur I know has shelves (or Kindles) full of books to keep them motivated and teach them what to do next.
But with all the business books out there it can be hard to know what to choose.
Here is my personal list of what I consider the best online business books for 2018 (some are new and others are oldies but goodies).
Launch by Jeff Walker
Jeff Walker charges high dollars for his Product Launch Formula, but you can snag his insight and ideas in paperback on Amazon for a fraction of the price.
In Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams, Walker lays out in a step-by-step fashion the strategy that he uses for all of his launches. If you want your customers to eagerly await your next product and be lining up to hand over their money, then this book is for you.
DotCom Secrets by Russell Brunson
Russell Brunson is the founder of Clickfunnels and the author of DotCom Secrets: The Underground Playbook for Growing Your Company Online.
This book debunks the myth that traffic or weak conversion numbers are your real problem and shows you how to look at your business in a different light so that you can find and fix the problems that are causing weak sales or growth.
If you run any kind of online business this book is a must-read.
Expert Secrets by Russell Brunson
It’s safe to say that Russell Brunson has some of the highest rated business books on Amazon (DotCom Secrets and Expert Secrets both have 4.5 stars).
And there is a good reason for this. His books are excellent.
In Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World, Brunson takes on the idea of messaging and tribe. This core business concept helps you get your message into the hands of the people that want it and need it the most. And that helps you to be profitable.
Whatever kind of business you are in – from coaching to mattress sales – this is a great book for your library.
80/20 Sales and Marketing by Perry Marshall
If you’ve ever felt like your business was running your life instead of your life running your business, then this gem by Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, is a great read that will really help you take things to the next level.
Most business owners think that working more will help them make more money. But this isn’t usually the case. Identifying where to put your effort and focusing is a much better strategy and leads to much better results.
As one reviewer put it this book is “honest, straight-forward, clear, conversational, entertaining and life-changing”.
I couldn’t agree more.
Give by Nicholas Kusmich
If leads are the lifeblood of your business, then Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI, will teach you how to get leads by giving.
I know it sounds a little strange, but it really works.
This results in much lower costs and much better trust with your prospects and customers. This book will help you cut through the clutter and differentiate yourself in a very busy and cluttered marketplace.
Ask by Ryan Levesque
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy… Create a Mass of Raving Fans… and Take Any Business to the Next Level gives you a framework for digging deep into what your customers want and serving it to them on a platter.
The key question that this book answers is “how do you tailor make your products to the specific audience or niche you’re serving?”.
By effectively answering this question you can create huge brand loyalty and great sales.
Pre-Suasion by Robert Cialdini
Robert Cialdini is one of the best minds in the business when it comes to understanding how to persuade customers and clients (or anyone else for that matter) to your way of thinking.
In this research-based book, Pre-Suassion: A Revolutionary Way to Influence and Persuade, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. By understanding this you can turn just about any mediocre sales campaign into a blockbuster.
It really is that powerful.
Ca$hvertising by Drew Eric Whitman
No matter what kind of sales you are in — Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone should be on your bookshelf.
This book delves into 100 proven secrets that ad agencies use to sell everything from Squatty Potties to Mercedes Benz Cars.
You will learn how to develop your Unique Selling Proposition and use it to activate your prospects Hot Buttons. If this book isn’t on your shelves already, make sure you get it there and read it as soon as possible.
Ultimate Sales Machine by Chet Holmes
Focus is often THE differentiation factor between success and failure and the Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies teaches you how to cut through the clutter and figure out where to focus your time and energy.
Unlike some other fluffy books on the market, this is a real guide to use in real situations and achieve great results.
Profit First by Mike Michalowicz
Once you start making money in your business what do you do with it exactly?
This is a tougher skill to master then you think and it’s easy to have a business that makes a lot of money, but is a major cash eating machine.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine gives you a simple to follow framework that turns traditional accounting principles on their head and lets you get into real profit fast and control your business in a way that you may never have thought possible.
A book on handling money sounds boring, but this book can give you a huge amount of freedom.
Great books can change the way you think about and do business. It’s a small investment that can pay huge dividends. I recommend any (and all) of these books to any online entrepreneur looking to take their business to the next level.