What a $120 Cheesesteak Can Teach Online Marketers about Selling High-Ticket Programs… A line wraps around the landmark Geno’s and Pat’s buildings while people order cheesesteaks with “whiz” or “no whiz” (that’s a type of cheese for you non-Philly folks). And the lines for these walk-up windows are sometimes up to 20 minutes long – …
Online Courses Are Dead! Read on to discover a new way to create and sell highly valuable high-ticket ‘Virtual Coaching Courses’ your prospects will line up to buy… The “Signature Program” being offered included 50 videos, over 100 hours of content, and dozens of worksheets and checklists. It was enough to make my head spin. …
What Gene Simmons Can Teach You About Selling High-Ticket Programs… Hero worship. It’s something nearly all of us engage in at some point or another in our lives. For me, it’s always been The Rolling Stones or the great copywriters – you probably know who I’m talking about… people like David Ogilvy and Dan Kennedy. …
This column was originally published on Entrepreneur.com on May 25, 2018 His successes are ballyhooed around the world but so are his spectacular failures. Neither defines him near as much as his relentless unstoppability. His mother described her son thus: “He goes into his brain, and then you just see he is in another world. He still does that. …
This column was originally published on Entrepreneur.com on May 3, 2016 Jamming out to Purple Rain on my Sony Walkman and sneaking my older brothers cassettes so he didn’t notice — THAT was a perfect afternoon when I was a kid. I’ll never forget how absolutely fascinating Prince was to me. And he still holds a bit of that childhood fascination even …
This column was originally published on Entrepreneur.com on May 4, 2018 My back porch fell down. And I don’t mean a little. It completely collapsed. It happened during one of our Pennsylvania winter nor’easters. These are brutal storms that sweep down along the coast and drop between 6 and 36 inches of snow in a …
In this article you’ll discover five steps to a high converting squeeze page, but first a quick story… Walking up to Bailey’s house is a wonderful experience. Her lawn is mown perfectly and her gardening always has the perfect mix of seasonal flowers and beautiful pathways. They invite you in without saying a word. You …
In this article, we are going to cover the power of retargeting and why it’s something you must be implementing in your online business. But first, a quick story… When Sarah was a little girl she used to visit her Nana and Gramps’ house. It was a big red house way out in the country …
Hands in the air, waving my phone and having the time of my life – that’s what it was like when I went to the Rolling Stones 50th Anniversary tour a couple of years ago. And the Stones hadn’t even taken the stage yet. We were still rocking out to the opening act (I don’t …
When I started marketing over 10 years ago (has it been that long already?), AWeber was really the only game in town. Every “guru” recommended it and it’s what I started with for email marketing and it’s one of the BEST decisions I’ve ever made in my business.