How to Create a Hot Offer That Sells Like Wildfire

create offer

My friend Michelle is standing at the cosmetic counter super excited to be dropping $50 on a bottle of foundation – even though she could get something similar for $12 at Walgreens. Why? Because she’s getting a free gift of cosmetic goodies valued at $130. These free gifts with purchases are special events and they …

Read more

5 Ways to Turn Your Passions Into Profits Online

passion into profits online

This column was originally published on on May 4, 2018 My back porch fell down. And I don’t mean a little. It completely collapsed. It happened during one of our Pennsylvania winter nor’easters. These are brutal storms that sweep down along the coast and drop between 6 and 36 inches of snow in a …

Read more