Dear Fellow Online Entrepreneur,
You know you need a website for your business.
It’s an essential part of your marketing strategy.
Your website is the key to generating traffic, generating leads, and then converting those prospects into customers.
And it gives you credibility too – people take you seriously, from prospects to potential joint venture partners.
You understand that. It’s part of the proven marketing and business-building strategy I’ve been teaching.
But what’s not so obvious is how to get your site built. And it’s not easy to do well.
Many people hire web designers.
I’ll admit I’m not a fan of the work of most "web designers".
I’ve seen websites costing $5k, $10k, $20K that made me fall out of my chair in shock when I saw them – and not in a good way. They looked slick and flashy. But there was hardly any copy on the website and because the "designers" aren't marketers, there was no way these sites would every generate any leads or sales. Just pretty pictures and a “cool” design. I couldn’t tell what the business did. That’s definitely not a good sign.
There was no call to action and no way to collect leads.
Yes, I’ve seen too many websites for businesses like yours that are useless for marketing – which is what your site should be all about.
I’ve also seen the work of the designers you can get for $500 on one of the bargain basement freelance sites. They slap something up with a ton of bugs, ignore your feedback (or don’t understand it because of a communication barrier) – and it looks like amateur hour. Not a good reflection of your business at all.
At the same time, I know it can be daunting to stare at the blank screen and try to do it yourself, even when you know the best practices I and other marketing experts teach.
It’s one thing to know what an effective website should look like… and making it happen yourself on the technical side.
As a busy entrepreneur, perhaps in the startup stage, doing the actual technical work of building a site is a big barrier. You’re focused on other things, and rightly so. You’re trying to build your business, not learn web design.
Still, you do need your website up and running (or completely redesigned)… sooner rather than later. You don’t have an online business without a website – it’s how you get out of the “dreaming” stage to actually doing it.
Now there’s a way to eliminate that nagging headache and put your business on the road to profitability.