Why “Pushing the Boulder Uphill” is Never Enough…
Note: This is part 2 of a 4 part series.
Archimedes would LOVE what I’m about to show you.
He really believed you can move mountains with the right lever and fulcrum.
And so do I.
Because I do it – every day. And my clients do it too.
Levers are important. Because no matter how big your dreams are… no matter how many vision boards you put up… no matter what you WANT to achieve…
Thinking big is still just thinking.
You probably already know this.
The reality is that you have to put in action – every single day – to reach your goals and dreams.
BUT – and this is big – It has to be the RIGHT action at the RIGHT time doing the RIGHT thing.
Because although thinking big is still just thinking – hustling without leverage just leaves you completely BURNED out.
It’s like trying to push a boulder up a hill….
Lots of hard work with very little reward… Blech!
I don’t know about you, but I don’t want to work my fingers to the bone for peanuts ever again.
Working without a lever reminds me of Sisyphus – the Greek God – condemned for eternity to push a boulder up and up and up and have it just roll straight back down again.
Too many entrepreneurs get caught in this never-ending “pushing the boulder” trap.
Working really hard (that’s those blood, sweat, and tears we talked about earlier).
Gaining a bit of ground.
And losing it.
Then having to do it all over again tomorrow.
It’s disheartening when you feel like you’ll NEVER GET AHEAD.
And it can leave you wondering what the f$@k you were thinking to ever quit your soul-sucking job in the first place.
Maybe you’ve experienced this.
I know I’ve been there and done that and I’ve even gotten the tee shirt to prove it!
But … if you stick with me…. I’m going to show you how to end this cycle for good and FINALLY get ahead – especially if you’re an information entrepreneur, a coach, teacher or subject matter expert.
All righty then… now that you know EXACTLY what will happen if you just keep continuing to work without a lever…
(I’m exhausted just thinking about it)
Let’s look at what happens when you put a lever into action in YOUR business.
Levers let you take that thinking and all of your AMAZING hustle and turn your actions into ones that create lifestyle sustaining income – an income that lets you pursue your DREAMS.
Levers let you MOVE AN OBJECT (in this case your business) with much more FORCE than you can possibly muster alone.
Amazon – the internet behemoth – uses a lever you’re probably very familiar with.
Their Prime program.
“New data from the Consumer Intelligence Research shows that customers who spend $99 for an annual Prime membership go on to spend an average of $1,300 per year with the retailer, nearly double the amount spent by non-member customers.”
Amazon Prime gives members free shipping, free music, and free movies – and it’s an amazing lever to get people to spend more on their site. A lot more.
Prime members spend DOUBLE what non-prime members do.
And double is an awful lot of money.
Why is this so cool? And how the heck does it relate to YOU making more money in less time.
Here’s the thing…. the most expensive part of almost any business is customer acquisition – getting your customer to buy from you the FIRST time. And with the Prime program – that people pay to be in – Amazon gets A WHOLE lot more value for every newly acquired customer.
It allows Amazon to have higher lifetime values for their customers and pad their margins. That means more money in their pocket.
Takeaway: INCREASING Lifetime Customer Value is KEY to creating a business with lifestyle sustaining revenue.
It’s not a gimmick. It’s a fundamental RULE of business.
Using the right lever will INCREASE your lifetime customer value and your profits – almost instantly.
That’s how a small restaurant in Philadelphia (Go Eagles!) is doing AMAZING by selling a special version of the famous Philly Cheesesteak….. One that they get $120 instead of $8 for (not joking here).
Because it turns out that HUGE corporations like Amazon and tiny restaurants in Philly all use the same BASIC principles to create serious revenue.