Listen, if you know me at all, then you know that I am incredibly passionate about people. I have literally taken money out of my own pocket and left it in the hands of the customer by not charging what my products are worth.
Most of my products and coaching programs are grossly underpriced in comparison to their value and in comparison to what other people are charging.
But, despite sounding sappy, I really do care about people. And I want to make things as affordable as I can.
While I could easily charge $997.00 to $1,997.00 (or more) for this eCoaching (That's not just a number I made up, it's based on sales of the past and what other people are charging for their high-ticket programs), I know that would exclude most people on my list from ever participating.
So, I'm going to knock $1,000 off the "fair market value" of this eCoaching and charge only $497. That's not the first of three installments, it's a one-time payment.
Now, if you don't think it's worth $497, then you haven't been paying attention. If you don't think it's worth 3X that price, then you don't truly understand the value here.
There should be a smile on your face right now. I know it's a steal. And so do you. But, hold on...